Visitors enter from one of two points, and see the bar and light sculpture as the central point from which other zones radiate. The geometric floorplan alludes to OBE’s brand language.
Eight brand ambassadors will direct visitors into the OBE Oasis of Comfort, invite them to relax and enjoy food and beverages, and encourage participation in the napkin sketch activation.
Visitors are welcomed by a dramatic sculptural installation of hung fabric panels that beckon from all directions.
A playful creative activation invites the visitor to express her creativity and sketch on coasters, napkins or sketchpads located in the bar area. Brand ambassadors will use these sketches to create an instagrammable gallery wall, which ties into OBE’s brand message “Engineering Your Creativity.”
The visitor is welcomed into a coffee bar in the morning that transforms to a wine bar in the afternoon.