Client: Under Armour
Role: Concept, Art Direction, Renderings
Category: Fixture Design, Retail Design, Marketing
Credit: Creative Director- Chris Massaro, Animation - Aaron Antonio
Under Armour fixtures have a 3 year lifespan. In 2013 the company had 18 different tables across the globe which made sourcing, merchandising and story-telling problematic. I was asked to design a system that streamlined these processes.
Based on the merchandising needs and footprint of the existing tables I created one modular table solve for all of our accounts. The table used a pivot and a removable pan that can be reconfigured for different categories.
Client: AES Energy Storage
Role: Architecture, Art Direction, Sketches
Category: Architecture, Branding, Environmental Design
Credit: Orange Element - Design Collaboration
AES is global energy storage company supplying power to 20 countries around the world. The ask was to concept develop architecture and implement branding on existing and new structures.
The solution drew from typologies within their existing logo to develop a system that could be applied to the design of the new head quarters all the way to the individual storage cell units around the world.